We are a sports management agency whose aim is to create winning partnerships for our athletes and clients.

Our Values
We believe in doing the right thing and will always act with honesty and integrity, be simple to deal with, and ensure we always understand your needs. We believe in partnership and view all our athletes and clients as part of our team.
Steve Fry
steve fry
Prior to founding M2, Steve held senior sales and marketing roles at Coca-Cola over 15 years where he was responsible for growing some of the most recognized brands through management of multi- million marketing budgets and negotiating multi-million pound deals with Britain’s largest retailers. Steve is a UCI (Union Cycliste Internationale) accredited agent, passionate cyclist and former National League rugby referee.